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Predictive analytics is playing a major role in modern advertising.

Are Predictive Analytics Making Advertising Better?

Advertisers spend time and money on market research, attempting to target the most likely consumers – and retain current ones – with their advertising. In...
Predictive policing is the result of crime analytics and the tools used to collect data by law enforcement.

Predictive Policing: Can Cops Anticipate Crime Through Data?

Imagine a police force armed with advanced data analytics, that can anticipate criminal activity and work to prevent it before it even happens. Actually, it...

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